Subaru Loves To Help

Imagine having to go without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations, this can be a harsh reality.

This February during Subaru Loves to Help^® month, we are partnering with Operation Warm, a national non-profit that is focused on connecting children with the resources they need to thrive. This partnership will amplify our continued support for those who need it most.

Subaru and our retailers are visiting local homeless shelters and support agencies to provide more than 150,000 children with brand-new necessities like coats, shoes, and socks.

These essential items not only help keep children protected, warm, and dry, they can have a significant impact on a child's mental and emotional well-being. These items can mean the difference between going to school or not; between participating in activities or sitting out. No child should ever have to face these circumstances.

That's why Subaru is proud to be the largest automotive supporter of Operation Warm. Through this partnership and other historical Subaru Loves to Help efforts, Subaru and our retailers will have helped over 750,000 children and adults in urgent need so far.

Operation Warm is a national non-profit that manufactures brand-new, high-quality coats and shoes for children in need. Just as their tagline states “More than a coat®,” Operation Warm focuses on the whole child, providing warmth, confidence, and hope through basic need programs that connect underserved children to the community resources they need to thrive. In their 25 years of service, they have served over 5 million children across 4,000 communities.